More Tools
In addition to a website, there are a variety of additional digital tools that small businesses should be familiar with and possibly utilize to manage and grow their business.
Social Media
Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest: Help businesses reach target audiences, build a community, and promote products or services. If you are using multiple Social Media platforms, you can use a tool that allows you to create one post that is automatically posted to all your social media platforms.
E-Commerce
Using an online E-commerce platform allows your business to expand nationally or even globally. Shopify, WooCommerce, BigCommerce, Etsy, Amazon: Allow businesses to sell products or services online directly to consumers.
Email Marketing
Email marketing platforms such as Mailchimp, Constant Contact, ConvertKit: Help businesses nurture relationships with customers, offer promotions, and build brand loyalty through newsletters and automated email campaigns.
CRM Systems
Customer Relationship Management (CRM) systems such as Salesforce, HubSpot, Zoho CRM: Assist businesses in managing customer interactions, sales processes, and marketing activities.
Online Advertising Platforms
Google Ads, Facebook Ads, Instagram Ads: Offer businesses the ability to target specific audiences with paid advertising campaigns.
Online Booking and Appointments
Acuity Scheduling, Calendly, Setmore (and others): Allow customers to book appointments or services online, streamlining the process for businesses and customers alike.
